Without a doubt, information technology such as computers and internet make people live and interact differently. However, the recent upsurge of LoT - Location of Things application, promises to propel marketing and increase economic growth for businesses in an entirely different way. Specifically, if businesses employ the technology of LoT, businesses and customers can interact as never before and create win-win situations for everyone. 

First, businesses can view past histories and see where customers are shopping. Collecting and analyzing information about past purchases, spending habits, favorite items, and browsing helps businesses recommend particular items or sales. And, rather than provide this information to all customers, businesses can target specific individuals and brands.

Secondly, LoT can potentially help provide the ultimate shopping experience for customers. When opting in to location monitoring, retailers can track movements in stores and notify customers of immediate deals in the department where they are shopping.

Thirdly, LoT allows in-store customers to gain access to cashless payments. Paying by mobile technology means avoiding lines and sales clerks. Offering this convenience allows retailers to reduce the friction and inconvenience that sometimes comes from shopping in-store, and hopefully, increase customer loyalty. Research numbers indicate a continual rise in the number of people using cashless checkout. Currently, the number of payments made by mobile devices in the United States is around 52 billion. Predictions indicate the number will increase to 142 billion by 2019.

Lastly, mobile marketing with LoT translates to different methods for advertising. Offering loyalty programs and special incentives brings customers back for more. In addition, applications provide side by side comparisons of items and the prices competitors offer.

LoT has the potential to take customer and business relationships to a higher level of success. A way to learn more is with Netclearance. The top leader in the world of mobile technology, Netclearance specializes in mobile software and hardware, mobile marketing readiness, real-time tracking, customer interaction, and mobile marketing management - all through LoT.