One simple yet powerful strategy at the forefront of any successful business is that company's customer loyalty program.  With such a strategy returning customers are rewarded for their patronage, often with a tremendously discounted, or sometimes completely free, item of the customer's choosing.  Now companies can take that a step further and, with the aid of today's technology, implement a mobile loyaltyprogram.  Exactly what is that?  Let's find out now.

General Definition

A mobile rewards program is basically the same thing as a typical customer loyalty rewards program, the difference being the customer utilizes it through their SmartPhone or tablet.  Nowadays a high percentage of the public uses some form of mobile technology, including for payment methods and customer rewards programs. 

Why Use a Mobile Customer Rewards Program?

The biggest reason is that it is more convenient for the customer than carrying around a card in their wallet.  Instead that business' rewards system is used by something they carry anyhow - their mobile phone.  Rewards points are accumulated in the same manner as with a physical card but are stored on, and cashed in from, the person's mobile device.

Advantage for Businesses

Having a mobile customer rewards program is great for business because it makes it easy for customers to use it.  This is a huge incentive for them to keep returning time and time again.  They do not have to waste time searching for a physical card.  Instead they can pull out their phone and press an app button for that merchant.  Your business will be treating your customer's phone as a loyalty rewards card. 

How Does This Type of Program Work?

You set up an attractive-looking kiosk inside your business that invites your customers to come over.  When they do, a friendly employee will encourage them to participate in YOUR business' mobile customer loyalty program.  As an added bonus your business can offer them the option of receiving pertinent text messages that are related to your program. 

Netclearance offers a turn-key mobile loyalty program called  Bounty  that can kick-start your mobile loyalty initiatives with a low-entry cost and support for the major mobile platforms. Contact us and visit www.bountyusa.com to request more information.